Our forte is business-to-business PR services and media relations with a particular focus on financial technology, ITPR and hi-tech PR services. We measure what we do, monitor results and hone the strategy and ensuing campaigns accordingly.
By quickly homing in on our client’s differentiation strengths, we develop PR campaigns and supporting collateral that create market position, impact and coverage.
We assist clients distill clear, concise messages to which we add competitive and market context to ensure you are contributing to the hot topics of the day and making your voice heard. By understanding the points of differentiation of your business we can quickly position you with journalists, analysts and other key influencers.
Fresh eyes on your business, our instincts for a story and creative handling lead to opportunities that may have been overlooked. Press releases alone are rarely the most successful route to coverage.
Words are the lifeblood whatever the media. Many of our writers understand very well the needs of journalists – because they are or have been journalists themselves. As well as in-house skills we can call upon a team of accomplished writers who keep abreast of our chosen fields.
Once the strategy and PR campaign is agreed,
we simply get on with the job, so you don't have to.
7. An educational press roundtable for Progress Software sewed the seeds of greater understanding for complex event processing with publications including the Financial Times, The Observer & IT press.